Top Domain Sales of March 2020
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Top Domain Sales of March 2020

Top Domain Sales of March 2020

There are 21 domain sales over $50,000 and 96 domain sales over $10,000 in March 2020. The most expensive domain sale was 151.com at $415,000. 12 of the top 20 sales are .com and there are 6 country code domains in the list.

We see one 3-digit domain name (151.com) and three 3-letter domain names this month. There are two domain names with .de and one with each .co.uk, .it, .be and .es. 

Free.co.uk is the most expensive country code domain name sale in this month’s list. You can find the list and our detailed analysis below:

wdt_ID Domain Name Price
1 151.com 415,000
2 free.co.uk 205,000
3 aoa.com 200,000
4 shop.app 200,000
5 bao.com 172,984
6 ready.org 169,888
7 january.com 107,000
8 download.it 85,500
9 heloc.com 82,500
10 khols.com 81,559

151.com – $415,000

The top sale of March 2020 was 151.com at $415,000. There are some previous domain sales that contain 151:

  • 1515.com – $121,000
  • 3151.com – $32,600
  • 1151.com $17,030

The 151.com domain sale is also the 12th of most expensive 3-digit domain sales ever. The top ones are: 114.com ($2,100,000 – July 2013) and 588.com ($1,000,000 – September 2015).

More than 120 extensions of “151” are registered and 20 of them are for sale on marketplaces.* Also, there are 68 thousand domain names contain 151.

The domain name 151.com seems not actively used yet, and there is a registrar parking page on it.

free.co.uk – $205,000

Free.co.uk was sold for $205,000 and it seems it will be used for a new project in the near future. There is a landing page on it that says: “A more simple approach to selling and buying your home, launching August 2020.”

Free is a very popular keyword and there are more than 800 thousand registered domain names contain free. More than 400 extensions of “free” are registered and 160 of them are for sale on marketplaces.* “Free” is also very popular on domain name sales and there are more than 1,150 domains contain “free” sold over $1,000. 16 other extensions of free were also sold more than $1,000 such as free.tv ($100,000) and free.info ($42,000).

Most Expensive Domain Sales Related to “Free”

Domain NamePriceDate
freewebsite.com$500,000November 2012
free.games$335,000May 2019
freecreditreport.co.uk$300,000October 2008

Most Expensive .CO.UK Domain Sales With the Keyword “Free”

Domain NamePriceDate
freecreditreport.co.uk$300,000October 2008
free.co.uk$205,000March 2020
freecreditreports.co.uk$70,000October 2008
freemail.co.uk$25,074October 2006
freelegaladvice.co.uk$15,800November 2011
freesamples.co.uk$13,770April 2010

The $205,000 free.co.uk sale is also the 10th most expensive domain sale among all .co.uk domain sales ever.

aoa.com – $200,000

Aoa.com was sold for $205,000 and it is redirecting to a Chinese website, registered in December 2019: aoavip1.com.

More than 150 extensions of “aoa” are registered and 17 of them are for sale on marketplaces.* 

There are more than 150 3-letter .com domain sales over $100,000. Although most of the 3-letter domain names are dictionary keywords such as ice.com, fly.com, and vip.com, they are also popular because there are thousands of 3-letter abbreviations. For example, AOA has 219 acronyms according to Acronym Attic.

shop.app – $200,000 (Most Expensive .app Domain Sale Ever)

Shop.app was sold for $200,000 and this is the most expensive .app domain sale ever. The buyer of shop.app is Shopify which also owns shopapp.com and more than 1,200 other domains, according to our records.

The previous owner of shop.app registered this domain name on 1 May 2018. Between 1-8 May 2018, .app domains were in Early Access Period and the registration fee was more than $10,000.

“Shop” is one of the top 10 keywords among all registered domain names. There are more than 1.8 million domain names that contain “shop”. Also, more than 500 extensions of “shop” are registered and 145 of them are for sale on marketplaces. 165 thousand domain names that contain “shop” are for sale on marketplaces.

“Shop” is also very popular on domain name sales and there are more than 1,700 domains containing “sold” sold over $1,000. 22 other extensions of “shop” were also sold over $1,000. The $3,500,000 shop.com sale in 2003 is one of the top 25 domain sales ever.

bao.com – $172,984

Bao.com was sold for $172,984 and it’s not being started to use yet. Both the previous and current owners of bao.com are from China and bao has a meaning in Chinese.

More than 200 extensions of “bao” are registered and 56 of them are for sale on marketplaces.*  According to Acronym Attic, BAO has 57 acronyms.

ready.org – $169,888

Ready.org was sold for $169,888 and it’s not being used yet.

There are more than 77 thousand registered domain names contain “ready”. More than 300 extensions of “ready” are registered and 72 of them are for sale on marketplaces.* There are more than 120 domains contain “ready” sold for over $1,000. 6 other extensions of ready were also sold more than $1,000 such as ready.global ($8,400) and ready.es ($7,161).

The $169,788 ready.org sale is also the 7th most expensive domain sale among all .org domain sales ever.

january.com – $107,000

January.com was sold for $107,000, and it is redirecting to a sales landing page. The redirected website, oxley.com, is owned by Brent Oxley, who founded Hostgator and then sold it for more than $225 million. Brent Oxley owns several high-quality domains such as document.com, create.com, firm.com, cpu.com, uno.com, and vt.com.

There are 2,500 registered domain names contain “january”. More than 100 extensions of “january” are registered and 22 of them are for sale on marketplaces.*

There is one more month name sold before, and it’s october.com, sold for $12,000 in 2006. The list of domain names of all month names and their status are below:

  1. january.comParking Page (for sale)
  2. february.comParking Page (for sale)
  3. march.com – One Page Landing (coming soon)
  4. april.com – Redirected (to april.fr)
  5. may.com – Active Website
  6. june.com – Parking Page (PPC)
  7. july.com – Active Website
  8. august.com – Active Website
  9. september.com – Active Website
  10. october.com – Parking Page (for sale)
  11. november.com – Parking Page (for sale)
  12. december.com – Active Website

download.it – $85,500 (Most Expensive .it Domain Sale Ever)

Download.it was sold for $85,500 and there is a simple website on it. 

There are more than 65 thousand registered domain names contain “download”. More than 250 extensions of “download” are registered and 110 of them are for sale on marketplaces.* There are more than 163 domains contain “download” sold over $1,000. 5 other extensions of “download” were also sold over $1,000 such as download.mobil ($51,000) and download.co ($10,099).

The $85,500 download.it sale is also the most expensive domain sale among all .it domain sales ever. It’s followed by like.it ($75,900) and livescore.it ($63,685).

heloc.com – $82,500

Heloc.com was sold for $82,500 and it’s redirecting to another website, freedommortgage.com.

Heloc is the abbreviation of the Home Equity Line of Credit. According to Wikipedia; a home equity line of credit, or HELOC, is a loan in which the lender agrees to lend a maximum amount within an agreed period, where the collateral is the borrower’s equity in his/her house. 

The sale was brokered by Buckley Media, the buyer was represented by Slade Michalec of Lumis (dofo.com partner) as Kate Buckley announced with a tweet.

“Heloc” is registered in more than 30 extensions and 9 of them are for sale. 

khols.com- $81,559

Khols.com was sold for $81,559 and there is a PPC parking page on it.

Khols seems to be a typo of Kohls.com. Kohls is the United States’ largest department store retail chain, operated by Kohl’s Corporation. According to Alexa, kohls.com is the most popular 1,208th website worldwide.

This domain name was lost in a UDRP case and transferred to Kohl’s. Kohl’s didn’t renew the domain name and it went up for auction on NameJet in March. The auction was closed at $81,599. 

More than 20 extensions of “khols” are registered and 4 of them are for sale. The “non-typo” version, “kohls” 75 extensions are taken and 17 of them are for sale on marketplaces.

According to our records, Kohl’s Corporation owns more than 200 domain names. There are also some other domain dispute cases filed by Kohls listed on our sister site DNDisputes.com.

rs.de – $78,631

Rs.de was sold for $78,631 and it’s not being used yet.

Because it’s a 2-letter domain name, it might be the abbreviation of hundreds of things. The nameservers of the domain name point to MarkMonitor, which may show it’s bought by a “big” company.

More than 300 extensions of “de” are registered and 64 of them are for sale on marketplaces.* 

The $78,631 rs.de sale is one of the most expensive 50 .de domain sales ever.

uhr.de – $77,483

Uhr.de was sold for $77,483 and it’s redirecting to a domain sales landing page.

Uhr means “clock” in English. Like the rs.de sale, the $77,483 uhr.de sale is one of the most expensive 50 .de domain sales ever.

More than 100 extensions of “uhr” are registered and 20 of them are for sale on marketplaces.* 

kenosha.com- $75,000

Kenosha.com was sold for $75,000. Kenosha is a city in Wisconsin, United States and kenosha.com is redirecting to a company’s website, in Kenosha.

Kenosha.com was registered in May 1995.

More than 30 extensions of “kenosha” are registered and 11 of them are for sale on marketplaces.*

stagram.com- $61,000

Stagram.com was sold for $61,000, and it’s redirecting to a web page of the new owner’s website: globalcannabinoids.io.

The webpage says this:
“Global Cannabinoids, the leading CBD manufacturing and distribution company in the USA, has acquired the valuable domain name stagram.com in its most recent acquisition. Through its purchase of Stagram.com, the Global Cannabinoids company will be rapidly expanding across social media platforms such as Instagram and Webstagram in an effort to broaden its reach here in the United States.”

More than 25 extensions of “stagram” are registered and 4 of them are for sale on marketplaces.*

It’s not a secret that this domain name seems to be a typo of instagram.com and it’s also known that Instagram is one of the top complainants of domain name disputes according to DNDisputes. Time will show whether Instagram will file a dispute case for this domain.

instructions.com – $58,188

Instructions.com was sold for $58,188, and it’s not being actively used yet.

More than 80 extensions of “instructions” are registered and 14 of them are for sale on marketplaces.*

The whois records of instructions.com are private, so we don’t know who the buyer is. 

healthyamericans.org – $55,000

Healthyamericans.org was sold for $55,000, and it’s not being actively used yet.

According to Wayback Machine, an organization, Trust for America’s Health, was using healthyamericans.org as its’ website since the beginning of the 2000s. The previous year, they started to use tfah.org and redirected healthyamericans.org to tfah.org. Most probably, the organization forgot to renew the domain name because they were not using it as their main website. We see such cases a lot.

We also see that healthyamericans.com is listed for sale at $2,988 on various marketplaces.

tiara.com – $55,000

Tiara.com was sold for $55,000, and like january.com, it’s redirected to a domain sale page on oxley.com.

This domain name was sold before in April 2013 for $28,888. The sale price was almost doubled with the last sale.

More than 120 extensions of “tiara” are registered and 13 of them are for sale on marketplaces.*

Tiara means “a piece of jewelry like a small crown decorated with precious stones…”

perfectos.be – $51,270

Perfectos.be was sold for $51,270, and it’s redirected to another website.

Perfectos means “perfect” in Spanish and more than 80 extensions of “perfectos” are registered and 19 of them are for sale on marketplaces.*

3 other extensions of perfectos were also sold more than $5,000: perfectos.cn ($23,009), perfectos.nl ($11,002) and perfectos.fr ($5,586).

texasnfatrust.com – $51,000

Texasnfatrust.com was sold for $51,000. The domain name was bought by a law firm and it’s redirected to the owner’s website: myguntrust.com. 

It’s a different sale comparing other sales of this month. There is only 14 domains contain “texasnfatrust” and 77 domains contain “nfatrust”.

NFA Trust (gun trust) is a legal term used in the US.

primera.es – $50,000

Primera.es was sold for $50,000 and there is a parking page on it.

Primera means “first” in Spanish and more than 80 extensions of “primera” are registered and 11 of them are for sale on marketplaces.

It’s interesting that primera.net was sold for $2,700 in 2013.

satisfying.com – $50,000

Satisfying.com was sold for $50,000 and it points nowhere so far. 

This domain name was sold twice before this sale: for $2,139 in 2014, for $3,500 in 2015. So its previous owner got a pretty good ROI on that deal. 

This domain name was sold by well-known domain investor Braden Pollock according to Whois records. 

“Satisfying” is registered in more than 40 extensions and 9 of them are for sale. Satisfying.net is listed for sale at $4,888.


We used Namebio for all the domain sales data in this analysis. It’s a wonderful resource to understand the domain name industry.

Even in these hard times, the domain industry is making sales. Companies are increasing their digital investments because they want to do their businesses online. We will probably see some of the domain names above being developed and ready in the business soon. 

What do you think will it be in April 2020? Please share your comments below. 

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